Commercial viability
KLARE ZIELE SICHERN DIE WIRTSCHAFTLICHE LEISTUNGSFÄHIGKEIT
We aim to continually maximise cost-effectiveness while taking into account our values and objectives. We focus on maintaining sufficient liquidity, adequate reserves and a healthy capital structure. This aims to ensure financial stability and the ability to meet our social responsibility goals over the long term.
Schaan-Vaduz Youth Hostel
2022 | 2023 | 2024 | |
|---|---|---|---|
Operating revenue in millions in CHF | 54.0 | 59.7 | 60.7 |
Revenue per bed in CHF | 9,686 | 10,979 | 11,208 |
Income per overnight stay in CHF | 71.78 | 74.02 | 74.65 |
Occupancy rate (own hostels) in % | 46.2 | 48.1 | 48.5 |
2023 | 2024 | |
|---|---|---|
Operating revenue in millions in CHF | 59.7 | 60.7 |
Revenue per bed in CHF | 10,979 | 11,208 |
Income per overnight stay in CHF | 74.02 | 74.65 |
Occupancy rate (own hostels) in % | 48.1 | 48.5 |
Bed occupancy at the Group’s own hostels increased to 48.5% in 2024 (prior year 48.1%). The income per overnight stay has risen slightly to CHF 74.65 (prior year CHF 74.02). As a result, income per available bed increased to CHF 11,208 (prior year: CHF 10,979). Annual sales in the reporting year amounted to CHF 60.7 million (prior year CHF 59.7 million). These results underline the continuous optimisation of operational efficiency and the sustained attractiveness of the offering.
Market cultivation
We subscribe strongly to the principle that performance is the best form of advertising. Nevertheless, we strive to pursue an active form of market cultivation that is not loud or aggressive, but has its own style and soul. The information we provide should always be honest, realistic and clear.
Marketing continued to focus on digital market cultivation.
In June 2024, we launched a new website that is not only visually and functionally state of the art, but has also significantly improved the user-friendliness as well as the modern, appealing presentation of our offers. Since then, we have been constantly working on optimising our online presence youthhostel.ch and creating appealing content. Consistent search engine optimisation and selective online campaigns also contribute to the success.
At the end of 2023, we also introduced a privacy-compliant cookie consent tool, which gives users more control over their data. At the same time, we switched to Google Analytics 4 (GA4), which is based on a new measurement method. As a result, the current figures are not directly comparable with prior years. Using the cookie consent tool in particular means that fewer users can be recorded. Nevertheless, the new data shows a high interaction rate and a higher relevance of website visits.
Website performance 2024
Measurement method: Google Analytics 4 (GA4)
2024 | |
|---|---|
Sessions | 1,260,124 |
Engaged sessions | 1,026,875 |
Engagement rate | 81.5% |
Page views | 2,209,608 |
Website performance 2021 – 2023
Measurement method: Google Analytics
(UA)
Visits*
No Data Found
* in thousands
Unique visitors*
No Data Found
* in thousands
Ø visits per day*
No Data Found
* in thousands
Number of pages opened*
No Data Found
* in thousands
In addition to the website, the Overnight Blog continues to provide inspiration as well as information on the latest developments and contributes a variety of ideas on staying in Swiss youth hostels.
25,330 Facebook followers (no change compared to the prior year) are among the regular recipients of our activities. On Instagram, the number of followers grew by 59% year on year to 6,554. The number of followers on LinkedIn increased from 1,300 in the prior year to 1,713. Following record numbers in the anniversary year, YouTube views fell by 22% year on year to 280,205.
Media relations
Active media work and maintaining contact with journalists is an important issue for us. We regularly inform the public on exciting innovations and developments in the organisation. The 100th anniversary of the Swiss Youth Hostels and the exhibition at Burgdorf Castle Museum have made a big splash in top media, including SRF, Coop Zeitung, Blick and Annabelle. In a nutshell: The organisation was on everyone’s lips. Various individual travellers and group tours at home and abroad also ensured comprehensive reporting in the relevant media.
