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Commercial viability

Clear goals ensure economic efficiency

In spite of our idealistic goals, we aim for commercial activities that maximise our commercial viability and thereby ensure the continued existence of our organisation. We strive therefore to generate sufficient revenue, to maintain adequate liquidity, to build reserves and to foster a sound capital structure. For major investments such as new construction and renovation projects, however, we are reliant upon financial support from the public sector.

wellnessHostel³⁰⁰⁰ Laax

2019
2020
Operating revenue in millions in CHF
46.6
34.1
Revenue per bed in CHF
8,466
6,117
Revenue per overnight stay in CHF
63.28
70.35
Occupancy rate (own hostels) in %
45.6
30.4
2019
2020
2021
Operating revenue in millions in CHF
46.6
34.1
40.3
Revenue per bed in CHF
8,466
6,117
7,184
Revenue per overnight stay in CHF
63.28
70.35
71.24
Occupancy rate (own hostels) in %
45.6
30.4
34.0

Annual turnover increased to CHF 40.3 million (previous year CHF 34.1 million). The easing of national and international travel restrictions from the second half of the year led to an increase in overnight stays. As in 2021, there were only a few low-cost group, association and school trips, and revenue per overnight stay remained high at CHF 71.24 (previous year CHF 70.35).

Market cultivation

We subscribe strongly to the principle that performance is the best form of advertising. Nevertheless, we strive to pursue an active form of market cultivation that is not loud or aggressive, but has its own style and soul. The information we provide should always be honest, realistic and clear.

Due to the new market situation, marketing has increasingly focused on digital market cultivation. Our online presence youthhostel.ch and visibility were further optimised, as was the ‘findability’ of our website online. Consistent search engine optimisation and targeted online campaigns have brought positive results.

Visits*

* in thousands

Unique visitors*

* in thousands

Ø visits per day*

* in thousands

Number of pages opened*

* in thousands

Visits*

* in thousands

Unique visitors*

* in thousands

Ø visits per day*

* in thousands

Number of pages opened*

* in thousands

The Overnight Blog was launched in June 2021. The blog provides inspiration, information on the latest developments and contributes many ideas on staying in Swiss youth hostels.

We have 24,972 Facebook fans (minus 1% compared to the previous year) who regularly receive information on our activities, and we counted 25,061 “likes”. Our followers on Instagram increased by 20% compared to the previous year, while our YouTube views rose by 41% compared with the previous year.

Media relations

Looking after media representatives and actively informing them about innovations have top priority. Popular reporting topics were the renovation and new construction projects in Schaan-Vaduz and Rapperswil-Jona. The two top hostels Burgdorf Castle and wellnessHostel³⁰⁰⁰ in Laax also received a lot of positive press coverage.