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Guests

We meet guests’ many and diverse expectations

We are convinced that experiencing the world, getting to know people, cultures and nature, and broadening one’s horizons is extremely valuable. Not everybody has the financial means to do this.
As a professional and modern non-profit organisation, the Swiss Youth Hostels are actively committed to enabling young people, school classes, families and persons with disabilities in particular to experience interaction, activities and experiences outside their usual environment.

wellnessHostel3000 Laax

Guest diversity (arrivals)

Arrivals
2021
in %
2022
in %
2023
in %
TOTAL
270,070
100.0
367,985
100.0
402,198
100.0
Switzerland
239,006
88.5
285,110
77.5
288,004
71.6
Europe
26,832
9.9
56,409
15.3
68,186
17.0
Asia
1,668
0.6
13,629
3.7
27,267
6.8
North America
1,662
0.6
8,350
2.3
11,783
2.9
Australia
117
0.0
1,177
0.3
2,557
0.6
South America
450
0.2
2,061
0.6
2,349
0.6
Africa
335
0.1
1,249
0.3
2,052
0.5
Arrivals
2022*
in %
2023*
in %
TOTAL
367.9
100.0
402.2
100.0
Switzerland
285.1
77.5
288.0
71.6
Europe
56.4
15.3
68.2
17.0
Asia
13.6
3.7
27.3
6.8
North America
8.4
2.3
11.8
2.9
Australia
1.2
0.3
2.6
0.6
South America
2
0.6
2.3
0.6
Africa
1.2
0.3
2.0
0.5

* in thousands

In 2023, the number of guests from Switzerland remained constant. Considerably more guests from abroad were welcomed than in the prior year. This increase is linked with the ongoing recovery of tourism after the pandemic.

Average length of stay of guests (overnight stays)

No Data Found

No Data Found

The average length of stay of guests dropped slightly to 2.01 nights (prior year: 2.04). The length of stay of guests from Switzerland and Europe remained stable in the reporting year compared with the prior year. However, the length of stay of guests from overseas has noticeably decreased, which indicates increased travel activity of these guests.

Top 7 countries (overnight stays)

2021
in %
Top 7
96.5
Switzerland
87.8
Germany
5.3
France
1.4
Italy
0.7
USA
0.5
United Kingdom
0.4
Spain
0.4
2022
in %
Top 7
91.8
Switzerland
78.4
Germany
6.5
France
1.7
USA
1.7
United Kingdom
1.6
South Korea
1.1
Italy
0.9
2023
in %
Top 7
89.6
Switzerland
73.3
Germany
6.9
United Kingdom
2.5
South Korea
2.2
USA
2.0
France
1.6
Italy
1.1

In 2023, the Top 7 countries of origin of the guests remained the same as in the prior year. There were some slight differences and more overnight stays were recorded for guests from the United Kingdom and South Korea.

Guest segments

Guest segments
2021
in %
2022
in %
2023
in %
TOTAL
565,433
100.0
751,722
100.0
807,196
100.0
Individual guests
241,990
42.8
324,181
43.1
351,851
43.6
Families
181,068
32.0
155,135
20.6
160,787
19.9
Groups
74,441
13.2
128,695
17.1
147,626
18.3
Schools
67,934
12.0
143,711
19.1
146,932
18.2
Guest segments
2022*
in %
2023*
in %
TOTAL
751.7
100.0
807.2
100.0
Einzelgäste
324.2
43.1
351.9
43.6
Families
155.1
20.6
160.8
19.9
Groups
128.7
17.1
147.6
18.3
Schools
143.7
19.1
146.9
18.2

* in thousands

The number of overnight stays in 2023 has once again risen considerably. Particularly in the group segment, gratifying growth was recorded. The increase in the area of individual travellers can be primarily attributed to the higher share of foreign guests.

Members

Categories
2021
in %
2022
in %
2023
in %
TOTAL
66,419
100.0
59,618
100.0
59,167
100.0
Adult
24,170
36.4
20,992
35.2
20,886
35.3
Junior
19,482
29.3
15,390
25.8
16,187
27.4
Families
11,989
18.1
11,344
19.0
9,775
16.5
Senior
7,285
11.0
7,322
12.3
7,462
12.6
Groups
3,493
5.3
4,570
7.7
4,857
8.2
Categories
2022*
in %
2023*
in %
TOTAL
59.6
100.0
59.2
100.0
Adult
21.0
35.2
20.9
35.3
Junior
15.4
25.8
16.2
27.4
Families
11.3
19.0
9.8
16.5
Senior
7.3
12.3
7.5
12.6
Groups
4.6
7.7
4.8
8.2

* in thousands

Membership dropped compared with the prior year slightly by 0.8% to 59,167 members. The decrease in the numbers of annual members between the years 2021 and 2022 is mainly attributable to the migration of the membership database to a new system with the data cleansing and change involved in the counting method of the individual members.

Guest satisfaction

No Data Found

No Data Found

2021
2022
2023
Votes cast
14,974
15,281
15,538
2022
2023
Votes cast
15,281
15,538

Guest satisfaction was maintained in 2023 compared to the prior year.

Key figures

2019
2020
2021
2022
2023
Overnight stays, own hostels
736,511
484,878
565,433
751,722
807,196
Overnight stays including franchise hostels
799,166
527,287
616,869
817,686
882,532
Total members
72,592
65,520
66,419
59,618
59,167
2022
2023
Overnight stays, own hostels
751,722
807,196
Overnight stays including franchise hostels
817,686
882,532
Total members
59,618
59,167

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