Guests
We meet guests’ many and diverse expectations
We are convinced that experiencing the world, getting to know people, cultures and nature, and broadening one’s horizons is extremely valuable. Not everybody has the financial means to do this.
As a professional and modern non-profit organisation, the Swiss Youth Hostels are actively committed to enabling young people, school classes, families and persons with disabilities in particular to experience interaction, activities and experiences outside their usual environment.
wellnessHostel3000 Laax
Guest diversity (arrivals)
Arrivals | 2021 | in % | 2022 | in % | 2023 | in % |
|---|---|---|---|---|---|---|
TOTAL | 270,070 | 100.0 | 367,985 | 100.0 | 402,198 | 100.0 |
Switzerland | 239,006 | 88.5 | 285,110 | 77.5 | 288,004 | 71.6 |
Europe | 26,832 | 9.9 | 56,409 | 15.3 | 68,186 | 17.0 |
Asia | 1,668 | 0.6 | 13,629 | 3.7 | 27,267 | 6.8 |
North America | 1,662 | 0.6 | 8,350 | 2.3 | 11,783 | 2.9 |
Australia | 117 | 0.0 | 1,177 | 0.3 | 2,557 | 0.6 |
South America | 450 | 0.2 | 2,061 | 0.6 | 2,349 | 0.6 |
Africa | 335 | 0.1 | 1,249 | 0.3 | 2,052 | 0.5 |
Arrivals | 2022* | in % | 2023* | in % |
|---|---|---|---|---|
TOTAL | 367.9 | 100.0 | 402.2 | 100.0 |
Switzerland | 285.1 | 77.5 | 288.0 | 71.6 |
Europe | 56.4 | 15.3 | 68.2 | 17.0 |
Asia | 13.6 | 3.7 | 27.3 | 6.8 |
North America | 8.4 | 2.3 | 11.8 | 2.9 |
Australia | 1.2 | 0.3 | 2.6 | 0.6 |
South America | 2 | 0.6 | 2.3 | 0.6 |
Africa | 1.2 | 0.3 | 2.0 | 0.5 |
* in thousands
In 2023, the number of guests from Switzerland remained constant. Considerably more guests from abroad were welcomed than in the prior year. This increase is linked with the ongoing recovery of tourism after the pandemic.
Average length of stay of guests (overnight stays)
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No Data Found
The average length of stay of guests dropped slightly to 2.01 nights (prior year: 2.04). The length of stay of guests from Switzerland and Europe remained stable in the reporting year compared with the prior year. However, the length of stay of guests from overseas has noticeably decreased, which indicates increased travel activity of these guests.
Top 7 countries (overnight stays)
2021 | in % |
|---|---|
Top 7 | 96.5 |
Switzerland | 87.8 |
Germany | 5.3 |
France | 1.4 |
Italy | 0.7 |
USA | 0.5 |
United Kingdom | 0.4 |
Spain | 0.4 |
2022 | in % |
|---|---|
Top 7 | 91.8 |
Switzerland | 78.4 |
Germany | 6.5 |
France | 1.7 |
USA | 1.7 |
United Kingdom | 1.6 |
South Korea | 1.1 |
Italy | 0.9 |
2023 | in % |
|---|---|
Top 7 | 89.6 |
Switzerland | 73.3 |
Germany | 6.9 |
United Kingdom | 2.5 |
South Korea | 2.2 |
USA | 2.0 |
France | 1.6 |
Italy | 1.1 |
In 2023, the Top 7 countries of origin of the guests remained the same as in the prior year. There were some slight differences and more overnight stays were recorded for guests from the United Kingdom and South Korea.
Guest segments
Guest segments | 2021 | in % | 2022 | in % | 2023 | in % |
|---|---|---|---|---|---|---|
TOTAL | 565,433 | 100.0 | 751,722 | 100.0 | 807,196 | 100.0 |
Individual guests | 241,990 | 42.8 | 324,181 | 43.1 | 351,851 | 43.6 |
Families | 181,068 | 32.0 | 155,135 | 20.6 | 160,787 | 19.9 |
Groups | 74,441 | 13.2 | 128,695 | 17.1 | 147,626 | 18.3 |
Schools | 67,934 | 12.0 | 143,711 | 19.1 | 146,932 | 18.2 |
Guest segments | 2022* | in % | 2023* | in % |
|---|---|---|---|---|
TOTAL | 751.7 | 100.0 | 807.2 | 100.0 |
Einzelgäste | 324.2 | 43.1 | 351.9 | 43.6 |
Families | 155.1 | 20.6 | 160.8 | 19.9 |
Groups | 128.7 | 17.1 | 147.6 | 18.3 |
Schools | 143.7 | 19.1 | 146.9 | 18.2 |
* in thousands
The number of overnight stays in 2023 has once again risen considerably. Particularly in the group segment, gratifying growth was recorded. The increase in the area of individual travellers can be primarily attributed to the higher share of foreign guests.
Members
Categories | 2021 | in % | 2022 | in % | 2023 | in % |
|---|---|---|---|---|---|---|
TOTAL | 66,419 | 100.0 | 59,618 | 100.0 | 59,167 | 100.0 |
Adult | 24,170 | 36.4 | 20,992 | 35.2 | 20,886 | 35.3 |
Junior | 19,482 | 29.3 | 15,390 | 25.8 | 16,187 | 27.4 |
Families | 11,989 | 18.1 | 11,344 | 19.0 | 9,775 | 16.5 |
Senior | 7,285 | 11.0 | 7,322 | 12.3 | 7,462 | 12.6 |
Groups | 3,493 | 5.3 | 4,570 | 7.7 | 4,857 | 8.2 |
Categories | 2022* | in % | 2023* | in % |
|---|---|---|---|---|
TOTAL | 59.6 | 100.0 | 59.2 | 100.0 |
Adult | 21.0 | 35.2 | 20.9 | 35.3 |
Junior | 15.4 | 25.8 | 16.2 | 27.4 |
Families | 11.3 | 19.0 | 9.8 | 16.5 |
Senior | 7.3 | 12.3 | 7.5 | 12.6 |
Groups | 4.6 | 7.7 | 4.8 | 8.2 |
* in thousands
Membership dropped compared with the prior year slightly by 0.8% to 59,167 members. The decrease in the numbers of annual members between the years 2021 and 2022 is mainly attributable to the migration of the membership database to a new system with the data cleansing and change involved in the counting method of the individual members.
Guest satisfaction
No Data Found
No Data Found
2021 | 2022 | 2023 | |
|---|---|---|---|
Votes cast | 14,974 | 15,281 | 15,538 |
2022 | 2023 | |
|---|---|---|
Votes cast | 15,281 | 15,538 |
Guest satisfaction was maintained in 2023 compared to the prior year.
Key figures
2019 | 2020 | 2021 | 2022 | 2023 | |
|---|---|---|---|---|---|
Overnight stays, own hostels | 736,511 | 484,878 | 565,433 | 751,722 | 807,196 |
Overnight stays including franchise hostels | 799,166 | 527,287 | 616,869 | 817,686 | 882,532 |
Total members | 72,592 | 65,520 | 66,419 | 59,618 | 59,167 |
2022 | 2023 | |
|---|---|---|
Overnight stays, own hostels | 751,722 | 807,196 |
Overnight stays including franchise hostels | 817,686 | 882,532 |
Total members | 59,618 | 59,167 |
