Guests
They come from
near and far
We bear a special responsibility towards our guests. To these people, travel is of extreme emotional and material importance, as well as associated with a particular need to feel confident, safe and secure. We wish to respond in a creative manner to the many and diverse expectations of our guests. We treat our guests as people who have a zest for life and are enthusiastic, interested, contact-loving and who are prepared to take the natural environment and their fellow travellers into consideration. We wish to respond to such qualities and promote such attitudes.
St. Moritz Youth Hostel
Guest diversity (arrivals)
Arrivals | 2018 | in % | 2019 | in % | 2020 | in % |
|---|---|---|---|---|---|---|
TOTAL | 362,445 | 100.0 | 361,592 | 100.0 | 212,186 | 100.0 |
Switzerland | 246,066 | 67.9 | 251,254 | 69.5 | 184,071 | 86.7 |
Europe | 70,589 | 19.5 | 65,656 | 18.2 | 22,651 | 10.7 |
Asia | 28,997 | 8.0 | 28,810 | 8.0 | 3,624 | 1.7 |
North America | 10,893 | 3.0 | 9,474 | 2.6 | 980 | 0.5 |
Africa | 1,161 | 0.3 | 2,192 | 0.6 | 404 | 0.2 |
South America | 2,392 | 0.7 | 2,483 | 0.7 | 295 | 0.1 |
Australia | 2,347 | 0.6 | 1,723 | 0.5 | 161 | 0.1 |
Arrivals | 2019* | in % | 2020* | in % |
|---|---|---|---|---|
TOTAL | 361,6 | 100.0 | 212,2 | 100.0 |
Switzerland | 251,2 | 69.5 | 184,1 | 86.7 |
Europe | 65,7 | 18.2 | 22,6 | 10.7 |
Asia | 28,8 | 8.0 | 3,6 | 1.7 |
North America | 9,5 | 2.6 | 1,0 | 0.5 |
Africa | 2,2 | 0.6 | 0,4 | 0.2 |
South America | 2,5 | 0.7 | 0,3 | 0.1 |
Australia | 1,7 | 0.5 | 0,2 | 0.1 |
* in thousands
Due to the travel restrictions, the share of foreign guests dropped to 13.3% (previous year 30.5%). Moreover, due to the restrictions for school and group trips, fewer Swiss guests could be accommodated.
Average length of stay
No Data Found
No Data Found
The average stay lengthened substantially to 2.29 nights (previous year 2.04). The length of stay increased across all markets of origin. People travelled less, but for longer.
Top 7 countries (overnight stays)
2018 | in % |
|---|---|
Top 7 | 88.4 |
Switzerland | 68.8 |
Germany | 8.8 |
South Korea | 3.5 |
United Kingdom | 2.2 |
USA | 2.1 |
France | 1.8 |
Italy | 1.2 |
2019 | in % |
|---|---|
Top 7 | 88.9 |
Switzerland | 70.2 |
Germany | 8.0 |
South Korea | 3.5 |
France | 1.9 |
USA | 1.9 |
United Kingdom | 1.9 |
China | 1.4 |
2020 | in % |
|---|---|
Top 7 | 96.2 |
Switzerland | 86.1 |
Germany | 6.1 |
France | 1.3 |
United Kingdom | 0.9 |
South Korea | 0.8 |
Italy | 0.6 |
Netherlands | 0.4 |
Due to the travel restrictions, the markets of origin of overnight stays shifted substantially. In January and February 2020, travel from China was restricted. From March 2020, all other countries worldwide were likewise affected.
Guest segments
Guest segments | 2018 | in % | 2019 | in % | 2020 | in % |
|---|---|---|---|---|---|---|
TOTAL | 723,030 | 100.0 | 736,511 | 100.0 | 484,878 | 100.0 |
Individual guests | 332,532 | 46.0 | 335,970 | 45.6 | 218,923 | 45.2 |
Families | 156,674 | 21.7 | 156,524 | 21.3 | 147,000 | 30.3 |
Schools | 125,933 | 17.4 | 124,460 | 16.9 | 53,281 | 11.0 |
Groups | 107,891 | 14.9 | 119,557 | 16.2 | 65,674 | 13.5 |
Guest segments | 2019* | in % | 2020* | in % |
|---|---|---|---|---|
TOTAL | 736,5 | 100.0 | 484,9 | 100.0 |
Individual guests | 336,0 | 45.6 | 218,9 | 45.2 |
Families | 156,5 | 21.3 | 147,0 | 30.3 |
Schools | 124,5 | 16.9 | 53,3 | 11.0 |
Groups | 119,5 | 16.2 | 65,7 | 13.5 |
* in thousands
Foreign guests, groups and schools were particularly affected by travel restrictions and other measures to contain the COVID pandemic. The lockdown and call to “stay at home” from March to May affected all segments and markets of origin.
Members
Categories | 2018 | in % | 2019 | in % | 2020 | in % |
|---|---|---|---|---|---|---|
TOTAL | 81,932 | 100.0 | 72,592 | 100.0 | 65,520 | 100.0 |
Junior | 24,991 | 30.5 | 21,634 | 29.8 | 18,546 | 28.3 |
Adult | 31,766 | 38.8 | 27,096 | 37.3 | 25,158 | 38.4 |
Senior | 6,291 | 7.7 | 6,719 | 9.3 | 6,876 | 10.5 |
Families | 14,186 | 17.3 | 12,491 | 17.2 | 11,808 | 18.0 |
Groups | 4,698 | 5.7 | 4,652 | 6.4 | 3,132 | 4.8 |
Categories | 2019* | in % | 2020* | in % |
|---|---|---|---|---|
TOTAL | 72,6 | 100.0 | 65,5 | 100.0 |
Junior | 21,6 | 29.8 | 18,5 | 28.3 |
Adult | 27,1 | 37.3 | 25,2 | 38.4 |
Senior | 6,7 | 9.3 | 6,9 | 10.5 |
Families | 12,5 | 17.2 | 11,8 | 18.0 |
Groups | 4,7 | 6.4 | 3,1 | 4.8 |
* in thousands
Membership dropped by 9.7% to 65,520 members.
Guest satisfaction
No Data Found
No Data Found
2018 | 2019 | 2020 | |
|---|---|---|---|
Votes cast | 18,445 | 18,073 | 12,690 |
Despite special challenges and high protection concept requirements, guest satisfaction was maintained and even increased slightly.
2019 | 2020 | |
|---|---|---|
Votes cast | 18,073 | 12,690 |
Despite special challenges and high protection concept requirements, guest satisfaction was maintained and even increased slightly.
Key figures
2016 | 2017 | 2018 | 2019 | 2020 | |
|---|---|---|---|---|---|
Overnight stays, own hostels | 723,951 | 714,455 | 723,030 | 736,511 | 484,878 |
Overnight stays including franchise hostels | 799,601 | 791,655 | 787,794 | 799,166 | 527,287 |
Total members | 82,495 | 84,603 | 81,932 | 72,592 | 65,520 |
Registered app users | – | – | – | – | 7,730 |
2019 | 2020 | |
|---|---|---|
Overnight stays, own hostels | 736,511 | 484,878 |
Overnight stays including franchise hostels | 799,166 | 527,287 |
Total members | 72,592 | 65,520 |
Registered app users | – | 7,730 |
