Skip to content

Guests

They come from
near and far

We bear a special responsibility towards our guests. To these people, travel is of extreme emotional and material importance, as well as associated with a particular need to feel confident, safe and secure. We wish to respond in a creative manner to the many and diverse expectations of our guests. We treat our guests as people who have a zest for life and are enthusiastic, interested, contact-loving and who are prepared to take the natural environment and their fellow travellers into consideration. We wish to respond to such qualities and promote such attitudes.

St. Moritz Youth Hostel

Guest diversity (arrivals)

Arrivals
2018
in %
2019
in %
2020
in %
TOTAL
362,445
100.0
361,592
100.0
212,186
100.0
Switzerland
246,066
67.9
251,254
69.5
184,071
86.7
Europe
70,589
19.5
65,656
18.2
22,651
10.7
Asia
28,997
8.0
28,810
8.0
3,624
1.7
North America
10,893
3.0
9,474
2.6
980
0.5
Africa
1,161
0.3
2,192
0.6
404
0.2
South America
2,392
0.7
2,483
0.7
295
0.1
Australia
2,347
0.6
1,723
0.5
161
0.1
Arrivals
2019*
in %
2020*
in %
TOTAL
361,6
100.0
212,2
100.0
Switzerland
251,2
69.5
184,1
86.7
Europe
65,7
18.2
22,6
10.7
Asia
28,8
8.0
3,6
1.7
North America
9,5
2.6
1,0
0.5
Africa
2,2
0.6
0,4
0.2
South America
2,5
0.7
0,3
0.1
Australia
1,7
0.5
0,2
0.1

* in thousands

Due to the travel restrictions, the share of foreign guests dropped to 13.3% (previous year 30.5%). Moreover, due to the restrictions for school and group trips, fewer Swiss guests could be accommodated.

Average length of stay

The average stay lengthened substantially to 2.29 nights (previous year 2.04). The length of stay increased across all markets of origin. People travelled less, but for longer.

Top 7 countries (overnight stays)

2018
in %
Top 7
88.4
Switzerland
68.8
Germany
8.8
South Korea
3.5
United Kingdom
2.2
USA
2.1
France
1.8
Italy
1.2
2019
in %
Top 7
88.9
Switzerland
70.2
Germany
8.0
South Korea
3.5
France
1.9
USA
1.9
United Kingdom
1.9
China
1.4
2020
in %
Top 7
96.2
Switzerland
86.1
Germany
6.1
France
1.3
United Kingdom
0.9
South Korea
0.8
Italy
0.6
Netherlands
0.4

Due to the travel restrictions, the markets of origin of overnight stays shifted substantially. In January and February 2020, travel from China was restricted. From March 2020, all other countries worldwide were likewise affected.

Guest segments

Guest segments
2018
in %
2019
in %
2020
in %
TOTAL
723,030
100.0
736,511
100.0
484,878
100.0
Individual guests
332,532
46.0
335,970
45.6
218,923
45.2
Families
156,674
21.7
156,524
21.3
147,000
30.3
Schools
125,933
17.4
124,460
16.9
53,281
11.0
Groups
107,891
14.9
119,557
16.2
65,674
13.5
Guest segments
2019*
in %
2020*
in %
TOTAL
736,5
100.0
484,9
100.0
Individual guests
336,0
45.6
218,9
45.2
Families
156,5
21.3
147,0
30.3
Schools
124,5
16.9
53,3
11.0
Groups
119,5
16.2
65,7
13.5

* in thousands

Foreign guests, groups and schools were particularly affected by travel restrictions and other measures to contain the COVID pandemic. The lockdown and call to “stay at home” from March to May affected all segments and markets of origin.

Members

Categories
2018
in %
2019
in %
2020
in %
TOTAL
81,932
100.0
72,592
100.0
65,520
100.0
Junior
24,991
30.5
21,634
29.8
18,546
28.3
Adult
31,766
38.8
27,096
37.3
25,158
38.4
Senior
6,291
7.7
6,719
9.3
6,876
10.5
Families
14,186
17.3
12,491
17.2
11,808
18.0
Groups
4,698
5.7
4,652
6.4
3,132
4.8
Categories
2019*
in %
2020*
in %
TOTAL
72,6
100.0
65,5
100.0
Junior
21,6
29.8
18,5
28.3
Adult
27,1
37.3
25,2
38.4
Senior
6,7
9.3
6,9
10.5
Families
12,5
17.2
11,8
18.0
Groups
4,7
6.4
3,1
4.8

* in thousands

Membership dropped by 9.7% to 65,520 members.

Guest satisfaction

2018
2019
2020
Votes cast
18,445
18,073
12,690

Despite special challenges and high protection concept requirements, guest satisfaction was maintained and even increased slightly.

2019
2020
Votes cast
18,073
12,690

Despite special challenges and high protection concept requirements, guest satisfaction was maintained and even increased slightly.

Key figures

2016
2017
2018
2019
2020
Overnight stays, own hostels
723,951
714,455
723,030
736,511
484,878
Overnight stays including franchise hostels
799,601
791,655
787,794
799,166
527,287
Total members
82,495
84,603
81,932
72,592
65,520
Registered app users
7,730
2019
2020
Overnight stays, own hostels
736,511
484,878
Overnight stays including franchise hostels
799,166
527,287
Total members
72,592
65,520
Registered app users
7,730