Commercial viability
Clear goals ensure economic efficiency
We want to continue to achieve the greatest possible cost-effectiveness, taking into account our values and objectives. We are concerned about sufficient liquidity, adequate reserves and a healthy capital structure. This serves to secure a livelihood and the ability to meet civil society’s objectives in the long term.
St. Moritz Youth Hostel
2021 | 2022 | 2023 | |
|---|---|---|---|
Operating revenue in millions in CHF | 40.3 | 54.0 | 59.7 |
Revenue per bed in CHF | 7,184 | 9,686 | 10,979 |
Revenue per overnight stay in CHF | 71.24 | 71.78 | 74.02 |
Occupancy rate (own hostels) in % | 34.0 | 46.2 | 48.1 |
2022 | 2023 | |
|---|---|---|
Operating revenue in millions in CHF | 54.0 | 59.7 |
Revenue per bed in CHF | 9,686 | 10,979 |
Revenue per overnight stay in CHF | 71.78 | 74.02 |
Occupancy rate (own hostels) in % | 46.2 | 48.1 |
Annual turnover increased in 2023 to CHF 59.7 million (prior year: CHF 54.0 million). The revenue per overnight stay has risen slightly to CHF 74.02 (prior year: CHF 71.78).
Market cultivation
We subscribe strongly to the principle that performance is the best form of advertising. Nevertheless, we strive to pursue an active form of market cultivation that is not loud or aggressive, but has its own style and soul. The information we provide should always be honest, realistic and clear.
Due to the new market situation, marketing has increasingly focused on digital market cultivation. Our online presence youthhostel.ch and visibility were further optimised, as was the ‘findability’ of our website. Consistent search engine optimisation and targeted online campaigns have brought positive results.
Visits*
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Unique visitors*
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In addition to the website, the Overnight Blog continues to provide inspiration as well as information on the latest developments and contributes many ideas on staying in Swiss youth hostels.
We have 25,268 Facebook fans (plus 1% compared to the prior year) who regularly receive information on our activities, and we counted 25,134 «likes». The number of followers on Instagram increased by 42% compared with the prior year. Hits on YouTube increased by 259% compared to the prior year.
Media relations
Active media work and maintaining contact with journalists is an important issue for us. We regularly inform the public on exciting innovations and developments in the organisation. In the reporting year, the media conference at the start of the anniversary year in the Zurich Youth Hostel attracted much attention. Numerous positive media reports also followed the reopening of the newly renovated Montreux Youth Hostel. Various individual travellers and group tours at home and abroad also ensured comprehensive reporting in the relevant media.
