Commercial viability
Clear goals ensure economic efficiency
In spite of our idealistic aims, we aim for commercial activities that maximise our commercial viability and thereby ensure the continued existence of our organisation. We strive therefore to generate sufficient revenue, to maintain adequate liquidity, to build reserves and to foster a sound capital structure. For major investments such as new construction and renovation projects, however, we are reliant upon financial support from the public sector.
wellnessHostel4000 Saas-Fee
2021 | 2022 | |
|---|---|---|
Operating revenue in millions in CHF | 40.3 | 54.0 |
Revenue per bed in CHF | 7,184 | 9,686 |
Revenue per overnight stay in CHF | 71.24 | 71.78 |
Occupancy rate (own hostels) in % | 34.0 | 46.2 |
2020 | 2021 | 2022 | |
|---|---|---|---|
Operating revenue in millions in CHF | 34.1 | 40.3 | 54.0 |
Revenue per bed in CHF | 6,117 | 7,184 | 9,686 |
Revenue per overnight stay in CHF | 70.35 | 71.24 | 71.78 |
Occupancy rate (own hostels) in % | 30.4 | 34.0 | 46.2 |
Annual turnover increased in 2022 to CHF 54.0 million (prior year CHF 40.3 million). This is due in particular to the strong recovery of the hostels located in cities. Likewise, schools and groups could travel again without restrictions. Revenue per overnight stay could be maintained at CHF 71.78 (prior year CHF 71.24).
Market cultivation
We subscribe strongly to the principle that performance is the best form of advertising. Nevertheless, we strive to pursue an active form of market cultivation that is not loud or aggressive, but has its own style and soul. The information we provide should always be honest, realistic and clear.
Due to the new market situation, marketing has increasingly focused on digital market cultivation. Our online presence youthhostel.ch and visibility were further optimised, as was the ‘findability’ of our website. Consistent search engine optimisation and targeted online campaigns have brought positive results.
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In addition to the website, the Overnight Blog continues to provide inspiration as well as information on the latest developments and contributes many ideas on staying in Swiss youth hostels.
We have 25,027 Facebook fans (plus 0.22% compared to the prior year) who regularly receive information on our activities, and we counted 25,061 “likes”. The number of followers on Instagram increased by 24.3% compared with the prior year. Hits on YouTube decreased by 11.8% compared to the prior year.
Media relations
Active media work and maintaining contact with journalists is an important issue for us. We regularly inform the public on exciting innovations and developments in the organisation. In 2022, the new gastronomic offer Yoummi aroused particular interest in the media, as did the inclusion of the new youth hostels Saignelégier and the St-Luc WellnessHostel in our network. In addition, numerous positive travel reports at home and abroad were published about experiences in our hostels as the result of research trips.
