{"id":17079,"date":"2025-04-10T14:17:02","date_gmt":"2025-04-10T12:17:02","guid":{"rendered":"https:\/\/report-youthhostel.ch\/2025\/?page_id=17079"},"modified":"2025-05-15T15:15:00","modified_gmt":"2025-05-15T13:15:00","slug":"commercial-viability","status":"publish","type":"page","link":"https:\/\/report-youthhostel.ch\/2024\/en\/commercial-viability\/","title":{"rendered":"Commercial viability"},"content":{"rendered":"\t\t
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Commercial viability<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CLEAR GOALS ENSURE ECONOMIC EFFICIENCY<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We aim to continually maximise cost-effectiveness while taking into account our values and objectives. We focus on maintaining sufficient liquidity, adequate reserves and a healthy capital structure. This aims to ensure financial stability and the ability to meet our social responsibility goals over the long term.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Schaan-Vaduz Youth Hostel<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Economic Development<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2022<\/div><\/div><\/div><\/th>
2023<\/div><\/div><\/div><\/th>
2024<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Operating revenue in millions in CHF<\/div><\/div><\/div><\/td>
54.0<\/div><\/div><\/div><\/td>
59.7<\/div><\/div><\/div><\/td>
60.7<\/div><\/div><\/div><\/td><\/tr>
Revenue per bed in CHF<\/div><\/div><\/div><\/td>
9,686<\/div><\/div><\/div><\/td>
10,979<\/div><\/div><\/div><\/td>
11,208<\/div><\/div><\/div><\/td><\/tr>
Income per overnight stay in CHF<\/div><\/div><\/div><\/td>
71.78<\/div><\/div><\/div><\/td>
74.02<\/div><\/div><\/div><\/td>
74.65<\/div><\/div><\/div><\/td><\/tr>
Occupancy rate (own hostels) in %<\/div><\/div><\/div><\/td>
46.2<\/div><\/div><\/div><\/td>
48.1<\/div><\/div><\/div><\/td>
48.5<\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2023<\/div><\/div><\/div><\/th>
2024<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Operating revenue in millions in CHF<\/div><\/div><\/div><\/td>
59.7<\/div><\/div><\/div><\/td>
60.7<\/div><\/div><\/div><\/td><\/tr>
Revenue per bed in CHF<\/div><\/div><\/div><\/td>
10,979<\/div><\/div><\/div><\/td>
11,208<\/div><\/div><\/div><\/td><\/tr>
Income per overnight stay in CHF<\/div><\/div><\/div><\/td>
74.02<\/div><\/div><\/div><\/td>
74.65<\/div><\/div><\/div><\/td><\/tr>
Occupancy rate (own hostels) in %<\/div><\/div><\/div><\/td>
48.1<\/div><\/div><\/div><\/td>
48.5<\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Bed occupancy at the Group\u2019s own hostels increased to 48.5% in 2024 (prior year 48.1%). The income per overnight stay has risen slightly to CHF 74.65 (prior year CHF 74.02). As a result, income per available bed increased to CHF 11,208 (prior year CHF 10,979). Annual sales in the reporting year amounted to CHF 60.7 million (prior year CHF 59.7 million). These results underline the continuous optimisation of operational efficiency and the sustained attractiveness of the offering.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Market cultivation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We subscribe strongly to the principle that performance is the best form of advertising. Nevertheless, we strive to pursue an active form of market cultivation that is not loud or aggressive, but has its own style and soul. The information we provide should always be honest, realistic and clear.<\/p>

Marketing continued to focus on digital market cultivation.<\/p>

In June\u00a02024, we launched a new website that is not only visually and functionally state of the art, but has also significantly improved the user-friendliness as well as the modern, appealing presentation of our offers. Since then, we have been constantly working on optimising our online presence youthhostel.ch<\/a><\/span> and creating appealing content. Consistent search engine optimisation and selective online campaigns also contribute to the success.<\/p>

At the end of 2023, we also introduced a privacy-compliant cookie consent tool, which gives users more control over their data. At the same time, we switched to Google Analytics 4 (GA4), which is based on a new measurement method. As a result, the current figures are not directly comparable with prior years. Using the cookie consent tool in particular means that fewer users can be recorded. Nevertheless, the new data shows a high interaction rate and a higher relevance of website visits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Website performance 2024
\nMeasurement method: Google Analytics 4 (GA4)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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2024<\/div><\/div><\/div><\/th><\/tr><\/thead>\n\t\t\t\t\t\t\t\t
Sessions<\/div><\/div><\/div><\/td>
1,260,124<\/div><\/div><\/div><\/td><\/tr>
Engaged sessions<\/div><\/div><\/div><\/td>
1,026,875<\/div><\/div><\/div><\/td><\/tr>
Engagement rate<\/div><\/div><\/div><\/td>
81.5%<\/div><\/div><\/div><\/td><\/tr>
Page views<\/div><\/div><\/div><\/td>
2,209,608<\/div><\/div><\/div><\/td><\/tr><\/tbody>\n\t\t\t<\/table>\n\t\t<\/div>\n\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Website performance 2021 \u2013 2023
\nMeasurement method: Google Analytics\n (UA)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tVisits*\t\t\t\t<\/p>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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\n\t\t\t\tNo Data Found\t\t\t<\/p>\n\t\t<\/div>\n\t<\/div>\n\t\t\t\t